https://youtu.be/JnIXG29TuYE

SweatX

Sweat X® Sport Detergent is an industry leading sports laundry detergent that is specifically formulated to remove even the toughest sports stains and odors from activewear and technical fabrics.

We worked with the SweatX team to develop a communication strategy, honing in on brand personality and messaging guidelines. We also created a social campaign for Facebook and accompanying website, helping drive brand awareness and product education.