​Greenfly secures $6.2 million in funding

L.A. Biz Journal

Greenfly Inc., a digital content platform that targets the sports industry, said it has raised more than $6 million in a series A financing round.

The Santa Monica, California-based startup, which was recently chosen as one of five companies for the L.A. Dodgers Sports Accelerator with R/GA, said the funding was led by Iconica Partners. Other major investors in the round included Elysian Park Ventures, Mandalay Sports Media, R/GA Ventures, Corazon Capital, Go4it and TACK Ventures.

Mark Leschly, managing director of Iconica Partners, will join Greenfly’s board. Silicon Valley-based Iconica has had previous investments in sports, media, entertainment and technology companies, including the San Francisco Giants, Los Angeles Football Club, Vancouver White Caps, GameTime, Mandalay Sports Media and Oklahoma Dodgers.

“We are thrilled to welcome Mark as we work together on this next phase in our growth,” Greenfly co-founder and CEO Daniel Kirschner said in a statement. “He has helped companies grow from their early days into multibillion dollar operations. With this funding, we can focus on continuing to scale and on addressing new verticals and markets.”

Greenfly said since its founding in 2014, it has become the platform of choice for many of the world’s leading sports leagues, teams and media companies to produce and distribute video and other media content. The Greenfly system integrates a mobile app with a private, web-based content production and orchestration system. Its content has reached tens of millions of sports fans on television, social media and the Internet, the company said.

Greenfly was co-founded by Kirschner, a senior digital media executive and Internet policy official, and Shawn Green, a major league baseball player for 15 years including stints with the Dodgers and Mets.

“As Greenfly has grown, so too has our understanding of the scope of its applicability and its ability to change the way organizations interact with their most valuable relationships and their audiences,” Green said. “This funding will empower us to realize that vision.”

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