In this, the first episode of Mumbrella’s Meet the Market series, vice president and managing director of the Global Sport Venture Studio of R/GA, Kyle Bunch, speaks from Texas with Mumbrella’s Damian Francis about the challenges sport is facing.

Key talking points include:

  • The Olympics postponement: 3:21
  • What brands should do that had invested in sport: 9:42
  • Did sports react quickly enough to the changing situation?: 12:08
  • Esports and its current opportunity: 19:35

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