In this, the first episode of Mumbrella’s Meet the Market series, vice president and managing director of the Global Sport Venture Studio of R/GA, Kyle Bunch, speaks from Texas with Mumbrella’s Damian Francis about the challenges sport is facing.
Key talking points include:
- The Olympics postponement: 3:21
- What brands should do that had invested in sport: 9:42
- Did sports react quickly enough to the changing situation?: 12:08
- Esports and its current opportunity: 19:35