https://youtu.be/Zb5RMz2TTWo

Hammerhead

Hammerhead is a whole new way to get bikers where they’re going, safely and simply. Inspired by the system pilots use to land airplanes, Hammerhead guides riders with a series of lights—indicating turns, and the distance until the next one.

We worked with the Hammerhead team to design their app and define their user experience, develop their logo, and crystallize their positioning and mission statement.

Awards

2015 Cannes Lions – Cyber: Innovative Use of Technology - Bronze
2015 Cannes Lions – Cyber: Overall Aesthetic/Best Practice - Bronze
2015 Cannes Lions – Cyber: Tangible Tech - Silver
2015 Cannes Lions – Cyber: User Experience - Gold
2015 Cannes Lions – Mobile: User Experience - Silver
2015 Cannes Lions – Mobile: Utility - Bronze
2015 Cannes Lions – Mobile: Visual Design/Aesthetic - Gold
2015 Cannes Lions – Product Design: Active Sportswear & Sports Equipment - Gold
2015 Cannes Lions – Innovation: Creative Technology - Shortlist
2015 Cannes Lions – Mobile: Activation by Location - Shortlist
2015 Cannes Lions – Mobile: Innovative Technology for Mobile - Shortlist
2015 CLIO Awards – Digital Technique: User Experience - Gold
2015 CLIO Awards – Digital: Apps - Bronze
2015 CLIO Sports – Digital/Social: Apps - Silver
2016 Creative Review - Best in Book
2015 D&AD Awards - Digital Design / Connected Products - Yellow Pencil - Gold
2015 D&AD Awards - Digital Design / UX, Interface & Navigation for Websites & Digital Design - Yellow Pencil - Gold
2015 D&AD Awards - Product Design / Interactive Design for Products - Wood Pencil - Bronze
2015 D&AD Awards - Mobile Marketing / Innovative Use of Mobile Technology - Wood Pencil - Bronze
2015 IxDA - Optimizing - Shortlist
2015 LIA Awards – Digital: Navigation / Interactivity - Silver
2015 LIA Awards – Design: Product Design - Gold
2015 One Show - Intellectual Property: Integrated Digital & Physical Products - Silver
2015 Smartie Awards – Global: The Internet of Things - Bronze
2015 Smartie Awards - Global: Mobile App - Silver
2015 Smartie Awards – Global: Product/Services Launch - Shortlist
2015 SXSW Interactive - Transportation Advancements - Finalist
2015 SXSW Interactive - Internet of Things - Finalist
2015 Webby Awards - Mobile: Connected Products & Wearables - Shortlist
2017 Ad Age Creativity Awards - Innovation/Product to Watch - Nominated
2017 Ad Age Creativity Awards - App/Mobile Technology to Watch - Nominated