Mimica is the world’s first tactile, biologically accurate freshness indicator. Their technology adjusts to changing temperature conditions as products travel through the supply chain, allowing food producers and consumers to dramatically reduce food waste.

We worked with the Mimica team on the design of a universal label which could be applied to a wide range of perishable items.


2019 Cannes Lions - Product Innovation - Bronze
2019 Cannes Lions - Sustainable Development Goals Lions: Responsible Consumption and Production - Shortlist