ShotTracker is a wearable technology that’s bringing elite-level analytics to the masses: providing comprehensive, real-time stats to players, coaches and fans, in practice and live games.

We worked with the ShotTracker team to develop a brand personality that came to life through copy and visuals. On their website, we designed a user experience that supported the path to purchase and product education, and developed a content strategy and marketing roadmap for their social channels.


2017 Cannes Lions - Innovation: Innovative Technology - Shortlist