Adludio has raised $2.5 million for its mobile advertising platform. That sounds like a story from 10 years ago. But the company says it will combine AI with attention-led and data-driven mobile advertising.
Mercia made the investment, following on an initial investment of $4.9 million, or £4 million, in 2021.
This new funding round will enable Adludio to expand in the U.S. and launch a fully-automated version of its platform. Powered by AI and data science, this will offer marketers a one-stop-shop for the automated design and delivery of ad campaigns that guarantee engagement, the company said.
Read the full article in Venture Beat.