Adludio, a technology-driven mobile advertising company, today announced a $6 million investment led by Impulse VC, Harbert European Growth Capital, and DIP Capital LLP, a new investment management firm dedicated to investing in disruptive businesses. Adludio also received additional backing from other existing investors.
The money raised will help to drive Adludio’s ambitious growth strategy, with plans to double the number of staff in its New York and Los Angeles offices, as well as investing more into new product development.
One such product is its latest software as a service platform, Adludio Direct, which provides brands and publishers an immersive, standalone mobile creative in just 24 hours. The offering is centred around ‘streamlining the creative workflow,’ meaning brands require no creative or tech resource, and can still produce imaginative and engaging mobile adverts that tell compelling stories.
Commenting on the recent investment round, Paul Coggins, Chief Executive Officer of Adludio stated “the support we’ve received from both new and existing investors like Impulse VC and DIP Capital has been fantastic, and really demonstrate the great strides we’ve made in disrupting the mobile-tech space. We have very ambitious growth plans, including investing into our people and a new product launch, so we’re very optimistic about the upcoming months.”
Kirill Belov, Managing partner of Impulse VC said “We firmly believe that the cutting-edge technology and visionary thinking that drives Adludio is helping to transform the mobile advertising market. Adludio are consistently raising the bar for providing smooth, intuitive and exciting mobile user experiences that integrate seamlessly across platforms. We’re excited to work alongside the Adludio team as they go through their next stage of growth.”
Riccardo Cirillo, Founding and Managing Partner of DIP Capital LLP, added “Adludio’s success to date, which has been driven by delivering high quality, differentiated creative services, stood out to me and my team immediately. So we’re excited to be part of the next phase of Adludio’s growth, and proud to support such a robust team of ambitious entrepreneurs on their journey to realise their global vision.”
Adludio’s reach is growing, with more talent being hired in its LA office, which opened in Q4 2018. Adludio’s expansion in APAC has continued with the recent opening of its Hong Kong office, to supplement that of Singapore. In addition, Adludio will be officially opening its Paris office in April 2019. Coggins stated that Adludio “has been invited by the UK arm of the High Commission of Canada to consider opening offices in the country.” He will also be undertaking a trip to China this May to explore potential growth opportunities, as part of the Mayor of London’s International Business Programme.
Adludio’s software as a service platform (Adludio Direct) will be rolling out later this year – if you think your brand could benefit from bespoke, interactive mobile ads, please get in touch at minal.tailor@adludio.com.