With the rise of augmented reality (AR) thanks to the release of tools such as Apple’s ARKit and Google’s ARCore, a number of companies have developed an interest in developing that medium for marketing and advertising. One of those is Camera IQ, which is launching a social distribution solution for programmatic AR marketing and advertising.
The Camera IQ platform allows businesses and brands to create and test AR content that is planned for deployment, including AR experiences inside advertisements bought on Facebook and Snap platforms.
With the previously launched AR advertising announced by Snap and Facebook, as well as new e-commerce features from Snapchat and the Shopify AR 3D warehouse, marketing and retail are becoming significant in the AR sector. The launch of the Camera IQ platform means that businesses can utilise an end-to-end AR strategy.
“Facebook and Snap have taken a major step forward in developing the AR ecosystem with paid advertising. Just as we saw with social, this is the moment where AR goes from nice-to-have content, to a key component of any digital strategy,” said Allison Wood, CEO and co-founder of Camera IQ. “By making it possible to rapidly create and deploy AR content at scale, we’re helping brands capitalize on the new advertising opportunities Snap and Facebook make possible.”
Camera IQ is working with major agencies and brands, including R/GA, AEG Presents, Major League Soccer, FabFitFun, Viacom and Turner to create and deploy camera content to audiences.
“Partnering with Camera IQ has created new and exciting opportunities for major brands to meet their customer where they are –– in the camera,” said Kyle Bunch, Managing Director of R/GA’s Social practice. “The cultural moment for AR and VR is now, and its important that brands build their long-term strategy to capitalize on the power of this new medium.”