Today Darkstore, Inc. launches FastAF in New York City, the irreverently named digital shop that enables the discovery of the hottest products from premium direct-to-consumer (DTC) companies as well as local brands and has them delivered to consumers’ doorsteps in two hours. FastAF leverages dark stores which are micro-fulfillment centers strategically placed throughout cities to deliver in-demand products to people in New York City and Los Angeles. In the future, FastAF will deliver to every neighborhood in the country.
Through a network of dark stores, FastAF is able to deliver the world’s products to consumers better, faster. The service enables DTC brands to develop a passionate local following and robust presence without having a physical storefront.
FastAF is primed to become the go-to shop for getting essentials, last-minute gifts, must-have self-care treats for consumers to pets, and everything in between. The service offers incredibly fast distribution with a two-hour delivery window of products from national brands like; Nike, Aesop, and Sonos to your premium direct-to-consumer brands such as; Glossier, Public Goods, and Byredo. This unprecedented access to Gen Z and mobile-first shoppers provides an elevated user experience for 1000s of products and more than 350 brands.
“We felt strongly that there wasn’t a platform that met the needs of today’s customer who values speed and also the brands they buy, and the needs of the premium brands of today to access customers in this way, and FastAF is now this platform,” said founder and CEO Lee Hnetinka. “FastAF is paving the way for DTC brands to be discovered and develop a passionate local following by enabling them to have access to 2-hour delivery in a way that matches their brand affinity.”