Lytics Partners with Google Cloud on New Generative AI Capabilities

MarTech Series

Lytics, a next-generation customer data platform (CDP), and Google Cloud, today announced a deepening of their strategic partnership including the availability of three first-of-a-kind CDP capabilities, Lytics Audience Generator, Lytics Customer Profile Contextual Chatbot, and Lytics Schema Copilot, powered by Google Vertex AI.

From easily uncovering and activating highly engaged audiences from within BigQuery instances to onboarding new data sources to personalizing customer interactions at massive scale, Lytics’ new generative AI capabilities built on Google Cloud will help companies like Whirlpool accelerate time to market, increase customer loyalty, and reduce operational expenses.

Read the full article in MarTech Series.