Mars-backed Bundle x Joy bags $1M to double its pet care footprint in retailers


Pet ownership has steadily increased through the years, with many people bringing pets into their families during the past three years. That, in turn, boosted the pet industry itself, with the market’s value increasing from $90 billion in 2018 to over $120 billion in 2021.

Of that, $50 billion was spent in the U.S. on food and treats. This opened up a space for startups to offer similar subscription box conveniences that people had for food and other products, with companies like Chewy and Barkbox being some of the biggest.

Many are direct-to-consumer, including pet care startup Bundle x Joy, but founder and CEO Jessica Berger told TechCrunch that she quickly realized that “a true DTC play was not how the consumer necessarily wants to engage.”

Read the full article in TechCrunch.