PGA Tour, European Tour Group, LET And LPGA Tap Greenfly To Drive Short-Form Content Distribution


While the PGA Tour’s decision to reformat designated events into reduced field, no-cut affairs starting in 2024 amounts to the latest salvo in the ongoing tour wars, a newly minted software deal with the same aim of satisfying stakeholders and improving the overall product may be equally significant.

When golfers from the PGA Tour, LPGA, and their European Tour Group counterparts seek to engage their fan bases on social media in an efficient manner, they now can access curated photography and short form video of everything from pre-shot caddie chatter to that triple breaking 25-footer that managed to slip in the hole via the Greenfly app. The golf tours have partnered with the digital media workflow player with an outsized presence in professional sports. The NHL, NBA, and MLB all use Santa Monica based software provider’s short-form media collection and distribution platform.

“Sending curated content directly to our players through Greenfly is very efficient for both parties and affords the players the ability to connect with their followers across social media platforms in real-time,” Nelson Silverio, the PGA Tour’s vice president of content strategy, said in a statement.

Read the full article in Forbes.