Relative Insight, a language understanding platform, has completed its Series A, securing a $5 million investment from Maven Capital Partners (“Maven”), one of the UK’s leading private equity and alternative asset managers. With the funding, Relative Insight will open its first U.S. office in New York City and continue the development of its AI-driven platform.
“Our value proposition is simple. We help companies address the immense challenge of analyzing unstructured language data, which is growing at a rapid pace”
IDC estimates that in 2025, “the world will create and replicate 163ZB of data,” of which a significant amount is unstructured language data. Relative Insight helps B2B and B2C companies better understand their audiences through comparative linguistics by analyzing unstructured and undefined data sets such as customer feedback, social media, online product ratings and reviews, web page copy and market research surveys. Headquartered in Lancaster, United Kingdom, the company has seen traction in the U.S. market working with leading advertising and marketing agencies including R/GA, McCann and VMLY&R.
“Our value proposition is simple. We help companies address the immense challenge of analyzing unstructured language data, which is growing at a rapid pace,” said Ben Hookway, CEO of Relative Insight. “With our platform we’ve seen huge success in helping companies quickly and accurately gain value from their existing data and provide analysis that results in significant business insights— a process that historically has been done manually. Expanding into the U.S. market is the next logical step for the growth of our business.”