ShotTracker, the shooting analytics platform used by more than 63 NCAA Division I men’s and women’s basketball teams, has raised $11 million. The round was led by Verizon and Evertz, a Canadian developer of broadcast production equipment, and brings ShotTracker’s total funding to more than $30 million.
Verizon’s investment was made through its Verizon Ventures fund. The new capital will be used to expand ShotTracker’s deployment to more schools across top NCAA basketball conferences, hire staff, and enhance the company’s sensors.
“As real-time data tracking and analytics become critical components for coaches and players, instantaneous and interactive delivery powered by 5G is critical. ShotTracker’s real-time sports data will transform fan experiences, athletic performance, sports broadcast and more,” Michelle McCarthy, managing director at Verizon Ventures, said in a statement.
ShotTracker’s app tracks shot analytics through sensors embedded into game balls, player jerseys, and around the court. The company raised a $10.4 million Series A round in 2018 and its past investors include former NBA commissioner David Stern, Magic Johnson, Greycoft, and SeventySix Capital.