R/GA opens Marketing Tech Venture Studio with Interpublic Group

The Drum

R/GA Ventures has opened the door to applications into its Marketing Tech Venture Studio initiative that looks to aid in business development and fundraising in the digital marketing sector.

Based at R/GA’s NY headquarters, the scheme, run in partnership with Interpublic Group, will see up to ten startups inducted into the program that is intent on incubating the next generation of disruptive tech including AI, machine learning, messaging, voice activation, and nascent software innovations.

Entrants into the programme will receive R/GA’s strategic marketing, branding and design expertise.

“R/GA is especially honored to work with our parent, IPG, to create this program,” said Stephen Plumlee, global chief operating officer of R/GA and managing partner of R/GA Ventures.

“IPG has been at the forefront of innovation in our industry and will bring to this program unparalleled expertise which will help shape the future of marketing tech and marketing services.”

Startups from around the world can apply from today (18 August).

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