Camera IQ, an augmented reality platform for camera marketing, has received $5 million in financing, bringing its total funding raised to-date to more than $14 million.
Shasta Ventures led the Series A funding round.
Also participating were existing investors Waverly Capital, Betaworks Ventures, Sway Ventures, as well as new investors Grand Ventures, Space Capital, and Gingerbread Capital.
Camera IQ says its platform allows companies to easily create, manage and measure scalable augmented reality campaigns, which has outperformed other social formats like video and photo.
Companies can use the platform to reach audiences across social media and streaming platforms such as Facebook, Instagram, Snapchat, Twitch and Zoom.
The Los Angeles-based startup said it plans to use its latest funds to make key hires in sales and marketing, as well as on product development with an emphasis on expanding distribution to new platforms.
“With the camera and AR playing essential roles in our daily lives now, AR is the strongest format for driving consumer engagement and making business goals a reality,” Camera IQ co-founder and Chief Executive Allison Ferenci said in a statement. “Our platform enables brands and businesses to power the next generation of consumer engagement and gives them the tools to have more interactive, engaging targeted connections with customers. We are thrilled to partner with Shasta and our other investors to expand to new platforms and reach new industries.”