WSC Sports and NASCAR have extended and expanded their partnership to generate more automated video content for racing fans on social media and other digital properties.
The two began working together during the 2020 season, with WSC Sports’ AI-powered editing engine creating nearly 5,000 video clips for NASCAR Digital, NASCAR Social and INFLCR, the social distribution platform for drivers. That’s an average of 65 clips created for each of the 74 races. Every national series race was clipped into a 10-minute YouTube reel with highlights.