Native Pet, a pet nutrition company that makes all-natural, highly effective, and limited ingredient pet supplements for dogs, recently announced the closing of $6 million in Series A funding led by CAVU Venture Partners with participation from Mars’ Companion Fund and Selva Ventures. Launched in 2017, the brand has already met major growth milestones and intends to use this round of capital to continue that strategic growth online and at retail locations, while expanding their innovative portfolio of whole-food pet supplements.
“We are in the early days of the pet supplement category. The majority of consumers are still using mass-produced daily meal regimens (like kibble). They are waking up to the fact that their dogs may have unique nutritional needs that aren’t being met today. Supplements offer a value proposition that kibble alone can’t deliver. Using supplements creates a customized diet unique to their dog,” said Dan Schaefer, CEO and co-founder of Native Pet. “Ask yourself, if humans use supplements to tailor their nutrition, why shouldn’t we also for pets? We actually have more control over our pet’s diet than we do our own.”
Read the full article in Pet Age.