Thanks to the $3.6 Million investment Keemotion LLC announced today, the automated video technology company may soon realize it’s dream of automating video production of every sport.
That’s the big-picture goal held by Keemotion CEO Milton Lee, and he now has the money to continue in that direction. Considering that this round of investment was supported by former NBA commissioner David Stern and Elysian Park Ventures in association with Guggenheim Baseball Management and the Los Angeles Dodgers, it’s clear that sports industry leaders believe in his vision.
“We’re excited for this targeted investor group,” Milton said. “They have great experience in the world that we are trying to disrupt. Getting them as investors validates the quality and level of our technology because they have obviously seen all the technology related to automated production out there and it validates the problem that we are trying to solve.”
That problem is the continued demand for high quality video from coaches, leagues and broadcasters, but limited resources to produce that content, especially at lower levels of competition. Keemotion aims to solve that with their motion-detecting technology and software that allows for the production of sports video to be automated.
Keemotion boasts full video production rights in with five professional leagues, works in 10 countries and has produced 15,970 recordings. It also produces practice footage for teams across multiple other leagues, including the NBA.
The company recently expanded to hockey and Lee said some of the capital invested in this round will be put towards continued expansion, with the next logical step being moving to outdoor venues. An outdoor setting complicates the production with more variables to account for like brightness variation and other weather disruptions. That’s part of the reason why some of the invested money will go into continually improving the technology.