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Audiences on social have shifted from the feed to the camera as popularity with Snapchat and Instagram Stories proves that “stories as a format” is the new go-to for consumer engagement. With AR bringing elements of the virtual world into our real world creating high sensory experiences in the things we see, hear, and feel, it becomes the only medium that allows a brand to be apart of the content creation process.
If brands are apart of a content co-creation process and not interrupting the consumer, they have an opportunity to build content with them, not just for them. This panel will discuss the growing impact of AR technology and what’s in store for the use of AR in 2020 and beyond.
Kyle Bunch, Managing Director, R/GA Ventures, R/GA
Allison Wood, Co-Founder and CEO , Camera IQ
Blockchain-based solutions have emerged as a powerful way for companies to enable unprecedented levels of cooperation and efficiency. The technical aspects of pilots and innovation experiments are only part of the story. Often overlooked, the process of gathering consensus and buy-in is a critical component of tech experimentation. Led by R/GA Portland’s VP, Technology Patricia Choi and R/GA Ventures’ Senior Strategist Jose Daghir, this discussion will touch on the processes and techniques that can encourage corporations to embrace innovation and experimentation, and how to look for the right partners in the blockchain space who are building practical applications for scale.
Patricia Choi, VP, Technology, R/GA
Josh Daghir, Senior Strategist, R/GA
It is estimated that 1.7 megabytes of data will be created every second by each person in 2020. Our future will be shaped by technology that leverages data in increasingly powerful and sophisticated ways. Yet the current technologies and business models are ill-equipped to scale and meet changing consumer expectations.
The power of technology is unlocking a shift in the paradigm, where consumers will want to regain control of their data and expect greater transparency from brands and channels they engage with. This will have far-reaching implications for privacy, regulation, data-driven marketing and personalization, and ultimately will result in new business models. We need new guidelines that address privacy, transparency, and the equitable exchange of data between users and brands.
Nick Coronges, EVP Global Chief Technology Officer, R/GA
Hanan Belarbi, Head of Data EMEA, R/GA
Pet spending is estimated to increase by more than 50% over the next five years. Advancements in scientific research and the development of emerging technologies have made it possible for people to advocate for their pets in new ways—helping them live healthier, happier lives. Yet, there are few platforms that promote solutions to develop new market opportunities as people put more pressure on brands to develop better quality products and services for their pets.
As people lean into brands as extensions of themselves, there has become a new level of commitment in championing innovation across all verticals of one’s life including being a pet parent. This panel will discuss the growing impact of consumers demanding modern, smart solutions to help them take better care of their pets.
Leonid Sudakov, President, Kinship
Joyce Schmulson, Strategist, R/GA
Aimee Gilbreath, Executive Director, Michelson Found Animals Foundation
About R/GA Ventures
R/GA Ventures helps industry leaders embrace disruption, connecting them with emerging startups, technologies, and consumer behaviors to drive their businesses forward. Since 2013, the R/GA Ventures portfolio has grown to include more than 100 companies across a variety of verticals. R/GA Ventures and R/GA are part of the Interpublic Group of Companies (NYSE: IPG), one of the world’s largest advertising and marketing services organizations. Learn more at ventures.rga.com and by following @rgaventures.
R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 18 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com and on Facebook and Twitter.